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A Call to Action:
MFA Investigation Reveals Horrifying Abuse
By now, you have probably seen the most recent Mercy for Animals undercover investigation, documenting horrific cruelties in an Ohio dairy operation. If you have not yet seen the video, please watch it, and read on to find out how you can get active to help dairy cows and calves. Animal science professor Dr. Bernard Rollin called the video "probably the most gratuitous, sustained, sadistic animal abuse I have ever seen.”
(Click Here if you can't view the video)
I agree with Rollins. The footage may not be the most graphic that has been published, but the abuses documented are so disturbing because they are not even done under the guise of “increased productivity” or “delivering low-cost food.” As Rollins goes on to say, “the video depicts calculated, deliberate cruelty, based not on momentary rage but on taking pleasure through causing pain to cows and calves who are defenseless."
We must use the public outcry about this cruelty to the advantage of dairy cows across the country. The incidences may seem isolated, but the fact that this took place on a relatively small “family farm” actually emphasize an important point: family farms often ARE factory farms, and even on supposed family, organic, or free-range operations, we NEVER know what cruelties are going on behind closed doors to bring people milk, eggs, and meat. The only way to end animal abuse is to end animal use!
Free Handouts to Spread the Word!
Help us put a stop to this abuse, and similar offenses across the globe: share the investigation video via email, Facebook, and Twitter, and spread the word about cow and chicken treatment with our free Dark Side of Dairy and Eggs handout. This dramatic card explains the inherent cruelties to those industries and calls upon caring consumers to ditch dairy and eggs altogether. Fill out our handout request form to create awareness about alternatives to cruel milk & egg products.
Need some ideas? How about leafletting at a concert or festival (especially near the food stand!), or asking a campus convenience store to display the cards. Email us or call us at 888-FARMUSA if you need more than 100 handouts, if you'd like additional outreach materials (including posters or stickers), or if you have other ideas about how to get active on this important issue.